Press Release Site

Going Green: The Future of Luxury investigates the luxury industry's response to our changing world. Produced by The Luxury Channel and shown on CNBC as part of the Luxury Life series, this compelling documentary raises the crucial question of whether the industry is really doing enough to promote and support sustainability. The film also asks how much of a conscience luxury consumers have as we all try to conserve resources.

CNBC Friday 18th September 10pm BST, repeated Saturday 19th and Sunday 20th 7.30pm BST
Online at http://www.theluxurychannel.com from Friday 18th September

Going Green: The Future of Luxury investigates the luxury industry's response to our changing world. Produced by The Luxury Channel and shown on CNBC as part of the Luxury Life series, this compelling documentary raises the crucial question of whether the industry is really doing enough to promote and support sustainability. The film also asks how much of a conscience luxury consumers have as we all try to conserve resources.

It is a challenging time for the luxury industry, with the economic downturn threatening sales, and a growing awareness of real social and environmental challenges, such as climate change, wars over resources and increasing consumer expectations of luxury brands.

Fiona Sanderson, Joint MD of The Luxury Channel, says "Everybody is asking questions about sustainability and the shift away from conspicuous consumption. We see it as part of our commitment to viewers and the industry to highlight ethical, ecological and philanthropical initiatives from within the luxury industry. And we also see it as our duty to ask the question are we really doing enough?"

In the documentary Going Green: The Future of Luxury we meet Dr Jem Bendell who has been challenging the industry to place sustainability at the very heart of luxury. Attending the luxury industry summits in Monaco and Delhi, he questions the men and women behind the brands and finds out how the leaders of luxury are tackling these issues.

Can you be a luxury producer, or consumer, with a conscience? This important documentary poses some hard questions as it tries to find some solutions to the global challenges we face today.


FOR EDITORS:
The Luxury Channel is a unique multimedia platform providing the ultimate in luxury lifestyle programming. Our television documentaries, videos and online content focus on the events, experiences and products that appeal to a discerning worldwide audience.
Our award-winning producers and directors deliver a 360 view of luxury via CNBC, the global leader in business news, as part of the CNBC Life series. Our programmes are also seen in five-star hotels, first class airport lounges and online at www.theluxurychannel.com