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Bingo Me Happy has bucked the recent trend of new site launches and is offering affiliates a huge 50% revenue share for their first 3 launch months. This extremely generous offer is in stark contrast to new sites such as Tryst Bingo.

15 Marketing have recently launched their third pay-to-play bingo site of 2010 following player favourites Lots of Bingo and Ready Set Bingo earlier in the year. Bingo Me Happy, launched on the 15th of July, employs a distinctive black look surrounded by yellow smiley faces. The site aims to have an intrinsic feel-good factor attached to it.

Run on industry leading Dragonfish software, Bingo Me Happy is sure to cause quite a splash in an already populated industry that some new bingo sites have been struggling to crack. The happy theme should help considering the gloomy national outlook of the last couple of years.

Recent new sites have begun business without an affiliate program. The likes of Tasty Bingo, Sing Bingo and RedBus Bingo have all enjoyed 1 or 2 months of activity without any help from affiliates, a shrewd tactic. Tryst Bingo have now launched and stated that they will never be accepting affiliates a risky strategy when traffic prices are at an all time high and sites should arguably be exploiting every possible marketing avenue available to them.

Bingo Me Happy has gone against the recent grain and launched with a very attractive affiliate commission structure. Throughout July, August and September, Bingo Me Happy will be giving every affiliate a 50% revenue share. From October 1st this will drop to 30%, still very competitive. The 30% share is for the lifetime of the player so affiliates can expect to be earning money from Bingo Me Happy for many months to come.

Managing Director of 15 Marketing, Ben Starr, said, Online bingo sites like Tryst Bingo make a valid point they dont want to give out money for the lifetime of the player. We see it differently though as wed rather spend risk-free money on affiliates than high-risk money on various online marketing that can easily produce ridiculous CPAs and hardly any income. Keeping 70% of lots is far better than keeping 100% of nothing.

Bingo Me Happys affiliate costs are purely a percentage of their revenues so by adopting an aggressive programme, there is still zero risk of making a loss. Ben Starr continued, We will happily put our revenue share offers down on paper and sign them we are encouraging every affiliate to receive 50% from us for our launch months and then stay on 30% after that. I can guarantee they will never earn less than 30% from the players they send. Who knows, send lots of traffic and they might remain on 50%.

15 Marketing refer to recent cuts in affiliate commission by industry giant Cashcade Ltd, operators of Foxy Bingo. With no formal contract to support the affiliate, they were operating on trust and that relationship was hindered by Cashcades sudden cut in affiliate rates to 25%. Bingo Me Happy aims to buck this trend and although not a major player in the market yet, is happy to guarantee lifetime percentages with affiliates to ensure trust and a solid relationship.

Bingo Me Happy offers all new players 20 free bingo cards on registration followed by £10 free play on their first deposit. This sign up offer, along with a very modern and unique homepage, should make the site attractive to both players and affiliates alike. After all, whats not to like about £10 free play or a 50% commission structure?