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Mobile Phones – Brightpoint Strikes Deal to Distribute Nexus One

Posted 12th January 2010.

Brightpoint are the first company to have officially secured rights to a distribution and logistics agreement with Nexus One manufacturers, HTC. The interesting outcome of this deal is that it is clearly not an exclusive deal, with further distribution agreements seemingly in the pipeline.

The agreement was announced during the CES technology trade show in Las Vegas, Nevada last week by Brightpoint Americas President Mark Howell.

Howell said: HTC has a global partnership with Brightpoint. With Google, its an incredibly important player in the Internet and really progressive (with) service offerings.

With its very own mobile phone and mobile phone accessories, Google appears keen to strengthen its grip on the internet and how consumers surf and access their information. Google is expected to unveil the Nexus One on Tuesday, the first smartphone designed by the companys own engineers.

Google is also planning a potentially ground-breaking method of selling its Nexus One handset. The Nexus One will be available to purchase directly from the Google online store. UK mobile phones consumers will be able to get their hands on a Nexus One from the online Google store in the Spring.

Vodafone has also intimated that it will be offering a range of tariffs for users purchasing the Nexus One. Google has left the Nexus One wholly unlocked from any mobile phone carrier, giving consumers the freedom to choose their own tariff for their Android-powered device.

The expected success of the Nexus One will give the image of smartphones a completely new lease of life.

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