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Mobile Phones: Android Operating System Still Largely Unrecognised

Posted 14th December 2009.

Despite the increase in brand reputation for Google phones, the Android operating system still remains largely unrecognised by consumers according to research company IDC. It would appear that although consumers are now well acquainted with the latest Google branded smartphones, they are less in tune with the Android operating system that powers the majority of Google phones.

This news has been released despite the increase in market share of Google Android across Western Europe in Q3 this year. Its market share has risen from 4.2% to 5.4% in the most popular region for mobile usage.

IDC analyst Francisco Jeronimo admitted: Consumers steer clear of Googles OS and sell-out is below everyones expectations. Consumers recognise the Google brand but still do not understand what Android is.

It is fair to say that the number of Google handsets available on the market is on the rise. Manufacturers such as Samsung, Sony Ericsson and Motorola are all set to release new Android-powered smartphones in the coming weeks and months.

Android remains challenged by global market leader Symbian that is still fiercely loyal to Nokia. Its position as the leading operating system across Western Europe is a mightily impressive 48% of the entire market.

The likes of the HTC Hero and HTC Magic have taken Android smartphones to another level, with their open source capabilities providing a wealth of applications and programs for everyday use. The HTC Hero boasts an expansive 3.2 touch screen with the personalisation that lets users tailor their home screen, applications and HTC mobile accessories to their requirements.

Meanwhile the HTC Magic also enables consumers to set their own rules with a multitude of enhancements and Google applications that instantly command attention.

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