These figures arrived from the GSMA Mobile Media Metrics (MMM) Service, which worked in tandem with UK mobile phone carriers, Orange, O2, Vodafone, T-Mobile and 3 to provide an insight into the accessibility and demand for mobile internet.
As part of the survey, anonymous internet usage data was recorded from the above networks, with a staggering number of almost a quarter of the British population using their mobile phones and smartphones to access internet sites and social media networks.
A combined total of 6.7 billion web pages were visited by the 16 million users, with a cumulative total of a mind-blowing 4.8 billion minutes spent online throughout December.
Interestingly of those page views, smartphones were registered as using 47% of the page data, and 51% of the total time spent online suggesting that smartphones have now overtaken mobile phones in the mobile internet market.
So what makes a good smartphone? Is it a stunning, sleek design with an expansive touch-screen phone or practical QWERTY keyboard or is it the flexibility and connectivity with the aid of mobile phone accessories and 3G internet?
The truth is probably all of these features have some bearing on whether or not a consumer purchases a particular smartphone. Business and traveller mobile phone users will be attracted to the connectivity of mobile internet to keep in touch with work and social-related websites. Meanwhile the more casual mobile phone user will be keen on finding a handset that does not make them feel like a technophobe and is swift and efficient.
These are the conundrums for mobile and smartphone manufacturers, but there is no denying that smartphones are continuing to bridge the divide between mobile and computer working.
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