The public attitudes survey, commissioned by leading financial PR agency, TopLine Communications, concludes a damaging year for the financial sectors public image, with only 14 per cent of respondents feeling that the widespread press criticism has been unfair.
Perhaps most interestingly was the age-related trend that saw the younger generation defend the sector, with a quarter of eighteen to twenty-four year-olds backing the banks.
More than 1,000 London residents were polled by research house YouGov in December 2009, asking to what extent they felt the media coverage of the banking sector in 2009 had been unfair.
Heather Baker, Director of TopLine Communications, commented:
Banks have been blamed for a recession that has affected people at every level of society, causing widespread resentment. It consequently comes as little surprise that such a large proportion of people – particularly those approaching retirement – think the bankers got exactly what they deserved.
The strong response from divorced or separated Londoners also suggests that the recession is damaging peoples relationships as well as their bank balances. And the fact that many banks defied public opinion to pay out lavish bonuses to their staff at Christmas couldnt have helped either!
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About TopLine Communications
TopLine Communications is a new media relations agency that aims to create opinion leaders, working with its clients to ensure their messages reach their target audiences via the appropriate media channels. Working closely with journalists in the broadcast, print and online media (national and pan-European), TopLine generates headlines that impact on its clients’ profitability.
TopLine is a media-led agency, drawing on the advice of our network of print and broadcast journalists from the early stages of each campaign. The result is that our clients’ messages are communicated to a receptive media audience.