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HIGH STREET EATERS DEMAND CONSISTENCY

Posted 13th January 2010.

The Mystery Dining Company (TMDC), whose undercover assessors regularly undertake visits to the nations restaurants, hotels, pubs, cafes and takeaway food retailers has seen consumers embrace the formulaic approach offered by the restaurant and pub chains, largely due to the consistency of service and value for money that they receive.

Engaging, considerate and generally quick service combined with food of a certain quality helps to attract customers. Reliability is even more important during times when finances are under strain and dining out is viewed as it was traditionally; that is a treat, explains director at TMDC Steven Pike.

Customers want peace of mind which is why we are continuing to see strong performances from many of the high street names; from coffee shops like Costa, takeaway outlets such as Dominos Pizza and restaurant chains like wagamama, Pizza Express and JD Wetherspoon.

Pike also points out that while restaurant discounts and money off vouchers have become increasingly prevalent in the past two years, only 15% of people surveyed said they choose where to eat solely because there was a discount available.

More than half of the people we asked said that recommendations or a restaurants reputation was the number one reason for choosing where to eat out. Location came in at second place.

This reinforces the notion that, even when discounts are available, consistency and convenience still wins out; making chain restaurants an appealing proposition, he added.

The Mystery Dining Company coordinates around 1000 mystery visits for more than 50 different restaurant businesses in 17 countries every month. It has a network of more than 2,500 mystery diners who regularly eat out assessing and reporting on the standard of customer service. In return the mystery diners are reimbursed for the cost of their meal. It is always keen to hear from individuals who are passionate about eating out and available mystery dining roles are regularly updated on its website.

For more information on The Mystery Dining Company visit www.mysterydining.com

ENDS

Notes for editor
Established in early 2003, The Mystery Dining Company is currently the UK hospitality industrys leading customer experience analyst, raising the bar for service standards across the sector. Offering a bespoke and varied approach, methods include mystery visits, real customer surveys, complaint/comment capture and competitor visits conducted by registered assessors. Full customised reporting is provided with online, real-time analysis.

For more information contact Kate Zappa at Creatrix PR
Tel: 01225 423 400 / Email: kate@creatrixpr.co.uk