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HEELS SEAL THE DEAL

Media Woman

Posted 9th July 2019.

THE SECRETS OF SUCCESS ARE REVEALED IN A UNIQUE SURVEY OF HUNDREDS OF FEMALE BUSINESS BOSSES

FEMALE ENTREPRENEURS SAY IT’S OTHER WOMEN WHO ARE GUILTY OF STANDING IN THEIR WAY

A SHOCKING 78% SAY WOMEN PUT UP BARRIERS TO
OTHER WOMEN

MOST THINK THEIR PARTNERS AND FAMILIES DONT GIVE THEM ENOUGH SUPPORT

ACHIEVEMENT IS NAMED THE TOP DRIVING FORCE – WEALTH COMES BOTTOM – RANKED BELOW FAMILY SECURITY
AND SELF ESTEEM

AND WHY HEELS ARE DE RIGOUR, BRIGHT PINK LIPSTICK IS A NO GO, AND THE LITTLE BLACK DRESS COMES OUT ON TOP
WHEN ITS COMES TO THE LOOK
MOST LIKELY TO SEAL THE DEAL

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A survey of hundreds of female business women and entrepreneurs has thrown up some surprising findings – chief among them that other women are seen as a barrier to success. The questionnaire was distributed to members of Global Woman Club, a support network for female business owners. Three hundred and thirty two women running their own companies took part.

The overwhelming majority (85%) said that all female network support groups like Global Woman are breaking down the barriers to women’s success. Surprisingly, most felt that being a woman hadn’t caused them to miss out on business opportunities. But at the same time a shocking 78% said that it was other women who had stood in the way of their ambitions.

Global Woman CEO Mirela Sula, herself a psychologist commented on the findings:

“It may be that when women are under-represented in a particular area, they tend to see other females as a threat. Yet we know that for women in the business world, networking and supporting each other is an incredibly positive force. It’s how we will achieve more entrepreneurial women succeeding. And the more successful women we have out there, the more gender balance we attain, and it becomes less likely that women see other women as a threat…”

Other key findings of the survey were:

Over half of women (54%) reported a lack of support ands understanding from their partners and family in running their business.

Around two thirds (63%) reported feeling guilty about the amount of time they spent working.

66% said they suffered from “imposter syndrome” – doubting their own expertise and abilities.

Women said their single biggest motivation was a sense of achievement (38%) which was ranked sigificantly higher than wealth (20%). Family security came in second place (26%).

And as regards dressing for success? Asked what they would wear for a crucial business lunch, respondents chose a conservative approach. A black dress or suit was the overwhelming favourite chosen by just under half (46%), and significantly more popular than red (20%) pastel shades (16%) or white (12%).

Women also chose a natural make up look with neutral lipstick (45%) proving far more popular than bright red (31%) While shocking pink was a no-go with all but 3% of respondants.

Finally, heels were deemed to make women feel more powerful and in control with 62% chosing high heels to help them walk tall and seal the deal.

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NOTES FOR EDITORS

This survey is based on replies of 332 international female entrepreneurs and business owners, gathered between 24th June and 3rd July 2019. A table detailing the results highlighted in this press release is attached separately.

For a copy of the full findings of the survey, or to arrange an interview please contact:

Julia Barry on 07872 412 892
or email julia@mediawoman.co.uk

The findings of the Global Woman survey will be released and discussed at the Global Woman Summit on 12th – 13th July 2019

At: The Tower Bridge Hilton Hotel
Tooley Street
London, SE1 2BY.

ABOUT GLOBAL WOMAN

Global Woman is a hugely successful network of clubs for business women founded by Mirela Sula.
Mirela is a self made business woman. She has worked in media and education for the last 20 years and has speaking experience all around the world. Her background takes in psychology and counselling, journalism, teaching, coaching, women’s rights and media training. Mirela is CEO and the founder of Global Woman magazine and Global Woman Club, with the recent acquisition of ‘The Business Woman Today’, an online network exclusively for women in business.

Press Contact

Name: Julia Barry

Phone Number: 07872 412 892

Email Address: julia@mediawoman.co.uk