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Google Branded Smartphone Nearing Towards 2010 Release

Posted 14th December 2009.

It has been in the pipeline for almost four years, but finally Google appears to be nearing the completion of its very own branded smartphone. Manufactured in conjunction with Taiwanese giants HTC, Google engineers across the globe are currently testing the latest prototype, labelled Nexus One.

It appears that Google will be favouring the sale of its very own smartphone as an unlocked handset, giving users the freedom to choose their own network for usage. The word is that the handset will go on sale across the United States in the New Year before venturing across the Atlantic to Western Europe later in 2010.

The Google-branded smartphone is powered by the Android operating system. Open source OS, Android is now a realistic challenger to the likes of Symbian and the Apple OS found in Nokia and iPhone devices respectively.

At present Google has allowed its mobile operators to brand and sell its Android handsets. It would appear that this has failed to help the Android platform to become a household name on the smartphone market. As a result, Google has made this move to take charge of its own branding and production in order to take greater control of its products.

Google introduced the Android operating system to its handsets towards the end of 2007, with the HTC G1 making a statement before the HTC Magic and HTC Hero introduced Android to the mainstream mobile consumer market this year.

Recent photos have been leaked regarding the design of this latest Google phone, with the screen appearing slightly bigger than its iPhone competitor and a trackball reminiscent of the HTC Magic.

With innovative programs such as Google Voice and Google Wave ready for action, Google is ready to experiment with its smartphone capabilities in 2010.

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