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New concept mens’ designer fashion retailer invests in Eurostop retail systems

Retailer renowned for bringing men's designer fashion to London expands with Eurostop solutions

Yoke, the newly opened men's designer fashion store in the Whitgift Centre, Croydon has invested in a retail management system from Eurostop. Yoke is the latest venture launched by the successful owners of renowned Rogue London in Blackheath and Bexley Heath. Yoke is a new concept in Europe, whereby designer brands each have a distinct area within the store – "a shop within a shop". Yoke plans to use the Eurostop system to manage its wide range of designer labels including G-Star, Emporio Armani, Hugo Boss Green, Robe Di Kappa and Diesel. It selected Eurostop's e-rmis and e-pos systems to enable its mangers to oversee a wide range of stock and for its easy to use Windows-based interface.

Ash Singadia, owner of Yoke commented, "We looked at a few retail management systems but felt that Eurostop definitely offered the best solution. Their experience and understanding of the retail market made them the obvious choice. We intend to use the system to better manage our stock control. We estimate that we will be able to reduce shrinkage and by checking our best sellers reduce our stock by 10 to 20%, which will also ease our cash flow.

"Yoke is a new concept in Europe and we are planning to open more stores in the next few years. The investment in a robust retail IT system is key to our expansion plans."

Yoke is planning to use e-rmis head office system to handle its stock inventory, enabling it to reduce the stock required to meet customer demand and improving cash flow. The store will also use e-pos at till point to capture sales.

Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; "Yoke is an example of an independent retailer that has been successful with a new concept in designer fashion. We have developed our retail systems to support retailers by providing them with the tools to support their business. Successful retailers know their market and customers, Eurostop systems can help them to make sure that they not only meet customer demand, but also manage stock and cash flow to keep profitable."

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NOTES TO EDITORS

About Yoke

Yoke is the latest venture newly opened in the Whitgift centre, Croydon by the owners of Rogue London. A new concept in Europe, Yoke has designated areas for brands in its store, "a shop within a shop", including G-Star, Cast iron, Armani, Pretty Green and Super Dry.

Rogue London opened in 2004 in Bexleyheath in Kent and 2007 in Blackheath, London and is the only authorised retailer in the area selling a full range of designer clothing for men including brands G-Star, Emporio Armani, Hugo Boss Green, Fila Vintage collection Full Circle Robe Di Kappa and G-Star

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.

Eurostop's flagship products consist of:

e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants' data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores' and staff performances and productivity.
e-pos manager: Integrating Eurostop's solutions with other management and business systems, and all major ERP systems.

All Eurostop's solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.

For more information visit: www.eurostop.co.uk or contact:

Editors' Contacts

Phillip Moylan
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk

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