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BlackBerry Mobile Phones – Market Share Under Attack by Nokia

Posted 19th March 2010.

BlackBerry appears to be growing its own market share in the non-enterprise market, with half of all BlackBerry consumers attracted to the Pearl and Curve handsets which have taken the industry by storm.

Both BlackBerry and Nokia appear keen to crack the hybrid consumer-business market, with a need to attract users with aesthetically pleasing designs as well as providing efficient mobile working applications.

Canalys analyst Tim Shepherd said: "They have realised that splitting consumer versus business doesnt make sense.

"It is clear that professional users have a specific set of needs but they also have consumer needs too. Nokia and RIM have both addressed that, developing devices such as the E72 and the Curve that target both sectors."

Powerful businesswomen, Karen Brady, former Managing Director at Birmingham City Football Club and Savannah Miller, founder of fashion label Twenty8Twelve, are to act as marketers and ambassadors for the Nokia E72 as Nokia engages in a social media campaign.

The importance of marketing BlackBerry mobile phones to women workers has played a significant role in the way RIM has made smartphones more accessible in terms of handsets, designs and applications as opposed to attractive girly colours that have been used as a marketing tool in the past.

For a great selection of the latest mobile phones and BlackBerry mobile phones, visit online mobile phone specialists, Foneshop.com.